Troovy vs Little Joys Ketchup: Which Is Better for Kids?
When comparing Troovy and Little Joys ketchup, the biggest mistake is looking only at the tomato percentage. A claim like 56% tomatoes may sound higher than 28% tomato paste, but tomato and tomato paste are not the same. Tomato paste is concentrated, with much more tomato solids and less water. Little Joys is the better choice for parents who want clearer label reading because it mentions Tomato Paste (28%), uses jaggery instead of refined sugar, and has no added sodium benzoate, artificial colour or MSG.
Little Joys
Tomato ketchup is one of those foods kids eat often. With parathas. Sandwiches. Cutlets. Fries. Dosa. Rolls.
So when parents compare two ketchup brands, the question should not be:
Which one has the bigger tomato number?
The better question is: What form of tomato is used?
Little Joys Tomato Sauce uses 28% tomato paste, which means every 1 kg of sauce contains 280 g of concentrated tomato paste. This is important because tomato paste is not the same as fresh tomato. If another sauce says 54% tomato, that means 540 g fresh tomato per 1 kg sauce, but fresh tomato has much more water. Tomato paste is much more concentrated, so 280 g tomato paste can give tomato solids roughly equal to about 1.17 kg fresh tomatoes. So 54% tomato and 28% tomato paste should not be compared directly.
Little JoysTroovy vs Little Joys Ketchup: Quick Comparison
| What to Check | Troovy Ketchup | Little Joys Tomato Sauce |
|---|---|---|
| Tomato base | Tomato percentage is listed as tomato on current product pages | Clearly mentions Tomato Paste (28%) |
| Tomato form clarity | Tomato form is not on the ingredient list | Clearly says tomato paste |
| Sweetener | Jaggery | Jaggery |
| Refined sugar | No refined sugar | No refined sugar |
| Sodium benzoate | No sodium benzoate stated | No added preservatives / sodium benzoate |
| Artificial colour | Contains added natural colour, paprika | No added artificial colour |
| Why Little Joys stands out | Bigger tomato number can look stronger | Tomato paste is concentrated and clearly mentioned |
Troovy’s current product page lists Tomato (54%), jaggery and vegetable puree, while Little Joys lists 28% tomato paste(>54% tomatoes) and jaggery.
Some online conversations may refer to 56% tomatoes, but the same point still applies: tomato percentage and tomato paste percentage are not an equal comparison.
Why Tomato Paste Matters
FSSAI recognises tomato ketchup and tomato sauce as products made using tomato juice, puree or paste. FSSAI also separately defines tomato puree and tomato paste by concentration, with tomato puree at not less than 9% total soluble solids and tomato paste at not less than 25%.
That means paste is not just another word for tomato. It is a more concentrated tomato form.
This is why Little Joys mentioning Tomato Paste (28%) matters. It tells parents both:
the number and the form.
That makes the label easier to understand.
What Parents Should Read Before Comparing Ketchup
Do not stop at the biggest number on the front.
Check these five things:
| Label Check | Why It Matters |
|---|---|
| Tomato form | Paste, puree and tomato are not equal |
| Tomato percentage | Useful only when form is clear |
| Sugar source | Jaggery is better than refined sugar |
| Preservatives | Many parents prefer no sodium benzoate |
| Colour and additives | Simpler is better for kids’ regular use |
The simplest rule: Read what comes after the tomato number.
If it says tomato paste, that means the tomato base is concentrated.
Parent Takeaway
Troovy and Little Joys may both look like cleaner ketchup options compared to regular refined sugar-heavy sauces. But when the comparison is about tomato content, Little Joys has the stronger fssai label clarity.
A bigger number like 56% tomatoes does not automatically mean more tomato because tomatoes contain more water. Little Joys uses 28% tomato paste, and paste is a concentrated tomato ingredient.
So if you are choosing ketchup for kids, do not compare only the number.
Compare: tomato form + sweetener + preservatives + label clarity.
On that checklist, Little Joys is the better pick.
Why Little Joys Is the Better Choice
Little Joys is better for parents who want a clearer and more thoughtful ketchup for kids.
Here’s why:
- It uses 28% concentrated tomato paste
- The tomato form is clearly mentioned
- It is sweetened with jaggery
- It has no refined sugar
- It has no added sodium benzoate
- It has no added artificial colour
- It has no added MSG
This does not mean kids should eat ketchup freely every day.
Ketchup is still a condiment.
But if your child likes ketchup often, Little Joys gives parents a clearer label and a stronger tomato-form story.
Little JoysFAQs
Is Troovy ketchup better than Little Joys ketchup?
Little Joys is the better choice if you are comparing tomato form and label clarity. It clearly mentions Tomato Paste (28%), while a higher tomato percentage alone does not tell the full concentration story.
Does 56% tomatoes mean more tomato than 28% tomato paste?
Not always. Tomato paste is more concentrated than regular tomato or puree. So 56% tomatoes and 28% tomato paste are not an equal comparison.
Why is tomato paste better in ketchup?
Tomato paste has more tomato solids and less water compared to fresh tomato or puree. That makes it a concentrated tomato base.
What should parents check in ketchup for kids?
Parents should check tomato form, tomato percentage, sugar source, preservatives, artificial colours and label clarity.
Is Little Joys Tomato Sauce good for kids?
Little Joys Tomato Sauce can be a good option for kids when used in normal portions. It uses 28% tomato paste, jaggery instead of refined sugar, no added sodium benzoate, no added artificial colour and no added MSG.